Choosing a marketing consultant for your business.

Part 2: How to choose a marketing consultant

In the first article of our three-part series on choosing a marketing consultant, What does a marketing consultant do?, we talked about the different activities and tools they might use to help you depending on what stage your business is at. In this article, we look in more detail at how to choose a marketing consultant by focusing on four key research areas:

1. Look at their range of skills and experience

2. Research their online content and be reassured that you like how they sell themselves 

3. Feel confident that they are the right choice – the relationship will be key

4. Ask about their portfolio and the results they achieved

Look at their range of skills and experience

When you are choosing a marketing consultant, it’s worth spending some time finding out about their past experience and what skills they have. As a significant amount of marketing tools are now online, it’s vital, in most cases,  that they at least have a good understanding of digital marketing. If you want someone to help you devise a marketing strategy or plan for your business, you need to know that they are going to give you the best possible advice on what tools you will need to implement your plans. Ensure you find out if they are up to date on current marketing trends.

It’s also helpful to know what industries they have worked across. Sometimes a specialist in a specific industry is just what you need because you have a specific problem that needs to be addressed by someone with that knowledge. Conversely, you can also gain other benefits, such as a competitive advantage and new strategies, by choosing someone who has worked across a range of industries and brings a wider range of insight with them. 

Research their online and other content to be reassured that you like how they sell themselves

Once you’ve identified that they have the skills and experience you are looking for, find out if you like how they sell themselves. Here are some ideas to help you start your research:

1. Read the content on their website, blogs, professional social profiles, or of any prospecting they do. A marketing consultant, at the very least, needs to be able to sell their own products and services if they are going to be able to help you sell yours. By researching their online content, you can discover a wealth of information that might answer the questions you are asking and help you discover if you like their writing style. 

2. Ask yourself if you feel comfortable with the way they present themselves and with the content they write?

3. Now you’ve gathered all this research, do you think the marketing consultant you’re interested in will be best placed to advise on or represent your business effectively?

Feel confident that they are the right choice – the relationship will be key

It’s important to feel that the marketing consultant you choose is someone you can work alongside for the duration of your project. You need to feel comfortable with their work style, what sort of ideas they are suggesting to help you overcome your marketing challenges, and consider whether they will be a good fit with you and your team members.

You may choose a consultant who is close to you geographically but this doesn’t need to be an obstacle if they are the right fit.  Most consultants will travel (and usually only charge for travel expenses not all the travel time) and being confident in your choice is the number one factor rather than their physical location.  If you are based on the Costa Blanca for example, you could still contract the services of someone who is based on the Costa Del Sol and vice versa.  Work can also be done online: research, report writing, analytics, all of these parts of their role will be done from the base rather than in your office.

Choose a consultant who offers a no-strings-attached initial consultation before they make their proposal and you commit to sign up to the project. If they offer this type of service, it gives you the opportunity before you take the plunge to find out if they are someone you feel confident working with.

Choosing a marketing consultant - Costa Remote

Ask about their portfolio and the results they achieved

Hopefully you are clear on what you want to achieve from contracting a marketing consultant for your business. Ask them to demonstrate what they have done for their clients in the past. Don’t be afraid to ask for testimonials, from their previous clients, that would be useful in your decision-making. Anyone can claim they can achieve something, but you need to feel confident you are going to get results. Whether it’s a comprehensive marketing strategy for your business for the next three years or a marketing campaign plan for the next month, you want to be reassured that the marketing consultant you choose is capable of delivering on it.

We hope we have answered some of the questions you may have had surrounding how to choose a marketing consultant. If you do some thorough research beforehand, ensuring that their skills and experience match with your requirements and that there are demonstrable results, you’ll be on the way to making a better choice. Remember that this person could essentially be an extension of your team, and those who are really interested and passionate about your business as much as you are will give you all the information you need to make your decision.

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